All The Best Chevron Cars Funny Advertising Campaigns Ever
The Chevron Cars are part of an advertising campaign of the Chevron Corporation consisting of television spots, print ads, billboards, and toy cars available at Chevron retail locations.
In 1995, Chevron made an important breakthrough in fuel technology with the invention of Techron, a new gasoline additive that was unbeatable at cleaning and protecting engines. This was big news and Chevron needed a big way to tell the world about it. Enter Young & Rubicam Advertising and a simple idea: Who would be the best person to tell the world about Chevron with Techron? It turns out, not a person at all, but a car. A talking car. And eventually, lots of talking cars. Because, while people don’t think about gasoline all that much, cars do.
Chevron and Young & Rubicam enlisted Academy Award-winning Aardman Animation to create the cars that love to talk about Techron. Using models hand built from plasticine modeling clay, Aardman brought the cars to life using the painstaking stop-motion animation technique they are so famous for. Shooting one frame of film at a time, each thirty-second commercial took about thirty days to film. Over the years, Aardman created over fifty Chevron Car commercials using the stop-motion technique.
Chevron gas stations began selling the toy cars featured in the commercials. Chevron underestimated demand in 1997 and increased production to 700,000 on each of 4 or 5 new models at the time, compared to 500,000 in the previous year.
Although originally designed for children, Chevron executives were surprised that adults started collecting toy plastic cars as well. Older adults are among the most enthusiastic collectors of the Chevron Cars.
On October 2, 2001, Chevron issued the limited edition Hope car to raise awareness about the fight for a cure for breast cancer and raised about $300,000 in donations. This has been followed by a new breast cancer awareness each October through 2007 with profits going to relevant charities.
In 2007, Chevron began limited production of cars in association with major commercial sports and university teams based on their Victor E. Van car.
On July 26, 2011, Chevron announced that due to decreasing consumer demand, the production of the Chevron Cars would be discontinued. This brought to an end a period of fifteen years in which they were produced and sold.
Over a 15 year period, 60+ Toy Car models were created and sold at Chevron – and collected by both adults and kids alike.
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